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Use a short and sharp phrase that stops people in their tracks here.
This is where you describe in one sentence the transformation or promise you’re offering to your clients.

Use these couple of sentences to summarise what your clients are looking for & contrast it with where they are now. Sum up what people can achieve by purchasing your offering. If your service had a tagline, what would it be? You could put that here. Alternatively, this hook could be a one-liner definition of what your offering really is. If you were to explain your service in a sentence, what would you say?

Show that you “get” them

This section is super important - this is where you make people feel seen.

It’s a connection builder!

It’s important that you write your sales page as though you’re writing to ONE person - your ideal client.

BUT...

This is NOT about niggling at people’s pain points as bro-marketing sales tactics would have you do. Yuck.

We’re acknowledging where they’re at and where they’d like to be.

Explore the dream

Cupcake ipsum dolor sit amet liquorice toffee lemon drops biscuit.

Biscuit tart donut pie muffin chupa chups caramels I love dragée.

Dragée I love cake topping croissant wafer candy I love.

Caramels liquorice biscuit jelly beans I love I love topping candy canes.

Present the solution to their problem & offer hope. You can do a teeny bit of storytelling here or you can keep it nice and simple.

Introducing: 

Your Fabulous Product

Include a simple no-nonsense sentence describing what your offer is underneath.

Explore the dream

Explain what your digital product will help them achieve, and then, list out exactly what they get as part of this service. 

Make sure you go beyond just listing inclusions (i.e. features). This is where you put lots of feelings words! 

Marzipan I love liquorice topping I love. Halvah cake sugar plum dragée jelly-o tart shortbread. 

Tootsie roll lollipop tootsie roll tootsie roll jelly-o dragée. Sweet roll dragée sweet roll muffin gingerbread jelly beans jujubes cookie topping. 

Candy canes chupa chups bear claw sugar plum marzipan. I love I love powder I love bonbon. Bear claw I love danish bonbon chupa chups.

£99

Client Name
Biz/ Position/ Service Used


Cupcake ipsum dolor sit amet jelly beans dessert lollipop. Lollipop lollipop wafer jelly tiramisu toffee topping. Tiramisu jelly beans candy soufflé croissant cake chocolate cake. Cotton candy macaroon jelly sweet roll marzipan liquorice jelly.

How it works  

Your Subheading

Lay out the step by step process for your offering. What happens when they buy it? What should they expect next? 

Don’t forget to show them why each step is important to them. Pop the words: ‘so that’ to the end of each description to emphasise the benefits of each component of your offering. 

Cupcake ipsum dolor sit amet jelly beans dessert lollipop. Lollipop lollipop wafer jelly tiramisu toffee topping. Tiramisu jelly beans candy soufflé croissant cake chocolate cake.

Your Subheading

Marzipan I love liquorice topping I love. Halvah cake sugar plum dragée jelly-o tart shortbread. Tootsie roll lollipop tootsie roll tootsie roll jelly-o dragée.

Sweet roll dragée sweet roll muffin gingerbread jelly beans jujubes cookie topping.

Tiramisu jelly beans candy soufflé croissant cake chocolate cake. Cotton candy macaroon jelly sweet roll marzipan liquorice jelly.

Client Name
Biz/ Position/ Service Used


Cupcake ipsum dolor sit amet jelly beans dessert lollipop. Lollipop lollipop wafer jelly tiramisu toffee topping. Tiramisu jelly beans candy soufflé croissant cake chocolate cake. Cotton candy macaroon jelly sweet roll marzipan liquorice jelly.

Client Name
Biz/ Position/ Service Used


Cupcake ipsum dolor sit amet jelly beans dessert lollipop. Lollipop lollipop wafer jelly tiramisu toffee topping. Tiramisu jelly beans candy soufflé croissant cake chocolate cake. Cotton candy macaroon jelly sweet roll marzipan liquorice jelly.

Hi, I'm [Your Name]

Cupcake ipsum dolor sit amet gingerbread dragée. Lemon drops powder ice cream oat cake cookie I love brownie. I love jelly beans gummies chupa chups icing muffin. Tart ice cream chupa chups biscuit cookie. Donut chupa chups macaroon lollipop marzipan halvah I love jelly-o. Oat cake bear claw bonbon donut tiramisu chocolate cake chocolate cake marzipan. Cupcake ipsum dolor sit amet brownie cheesecake bonbon. Lollipop chocolate bar I love marshmallow chocolate jelly beans biscuit cookie. Topping I love toffee bear claw chocolate bar cheesecake chocolate. I love ice cream chupa chups chocolate cake jelly-o cake sweet roll jelly-o.

This is for you if...

Write 3-4 bullets for who this service is for.

Lemon drops powder ice cream oat cake cookie I love brownie. 

I love jelly beans gummies chupa chups icing muffin. 

Tart ice cream chupa chups biscuit. Donut chupa chups macaroon lollipop marzipan halvah I love jelly-o. 

Oat cake bear claw bonbon donut tiramisu chocolate cake chocolate cake marzipan.

This is for you if...

And maybe also who it’s not for.

Lemon drops powder ice cream oat cake cookie I love brownie. 

I love jelly beans gummies chupa chups icing muffin. 

Tart ice cream chupa chups biscuit. Donut chupa chups macaroon lollipop marzipan halvah I love jelly-o. 

Oat cake bear claw bonbon donut tiramisu chocolate cake chocolate cake marzipan.

Frequently Asked Questions

  • Cupcake ipsum dolor sit amet brownie cheesecake bonbon?
    Cupcake ipsum dolor sit amet muffin. I love I love I love pastry I love bonbon I love tart gummies. Chocolate cake macaroon cookie halvah pastry. Dessert gingerbread wafer cupcake pie pudding danish pudding.
  • Lollipop chocolate bar I love marshmallow chocolate jelly beans biscuit cookie?
    Cupcake ipsum dolor sit amet macaroon. I love jelly tiramisu icing I love. Pudding marzipan lemon drops I love chocolate chocolate candy canes.
  • Topping I love toffee bear claw chocolate bar cheesecake chocolate?
    Cupcake ipsum dolor sit amet powder marshmallow soufflé cookie. Candy canes chupa chups sweet cupcake bonbon jelly-o jelly-o cookie carrot cake. Powder biscuit jelly-o candy I love chocolate bar sweet gummi bears.
  • I love ice cream chupa chups chocolate cake jelly-o cake sweet roll jelly-o?
    Cupcake ipsum dolor sit amet cotton candy brownie chocolate cake. Oat cake sweet cheesecake donut danish marzipan tootsie roll pie. Jelly beans gingerbread lemon drops sugar plum ice cream cake.

£99

Client Name
Biz/ Position/ Service Used


Cupcake ipsum dolor sit amet jelly beans dessert lollipop. Lollipop lollipop wafer jelly tiramisu toffee topping. Tiramisu jelly beans candy soufflé croissant cake chocolate cake. Cotton candy macaroon jelly sweet roll marzipan liquorice jelly.

This is a short statement to bring home the value of your digital product. It’s not about a cash return on investment

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  • 1xDigital Product Sales Page Template (Natural)$300
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